Advertiser benefits of our neighbourhood TV network:
There are literally dozens of benefits to advertising on our neighbourhood TV network, many of which are below:
A receptive and highly captive audience is the best reason!
Most gas stations are open 24 hours a day, so the advertising media gets 24/7 exposure
Advertising reaches audiences where billboards and other ads are restricted
70% of consumers pay at the fuel pump
View time is approximately 5 minutes compared to 7 seconds for traditional outdoor advertising
More than 90% of consumers notice the screens
75% ad recall rate is higher than traditional out-of-home advertising
72% of consumers consider at-the-pump advertising a good source of product information
Delivers advertisers a data driven, verifiable, identified consumer with measurable frequency
Can be used in connection with current in-store advertising
Our Digital Network gives the advertiser the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means advertisers are in control of what is displayed to consumers!
Advertisers are able to display different types of ad content (broadcast TV, live TV, images, text based ads, etc) instead of just printed ads. Even all on the same screen at the same time!
Quality sound to capture attention and communicate advertisers message
Reach consumers closer to the point of sale
With gas station advertising, you are able to reach the consumer when they are in a ‘dead zone.’
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